A big change in the world of online travel. Travelocity’s Site59 will soon become lastminute.com. Travelocity bought both companies in the past. Site59 was bought in 2002 and lastminute.com in 2005. The rebranded site will feature all of the same content available at Site59, which offers deals on last minute travel.
“Site59 has been one of the travel industry’s best value propositions, but for many people the name is difficult to remember, and usually requires an explanation of what it means – the 59th minute,” said Michelle Peluso, CEO of Travelocity and former CEO of Site59. “The acquisition of lastminute.com in Europe in 2005 gives us the opportunity to apply this much more recognizable name to Site59 here in the US.”